11 Tips for Choosing a Business Name

By NamesFx

Avoid hard-to-spell names

You don't want potential customers to become confused about your company's name online. Keep it as simple as possible. Make sure the name sounds good when said aloud.


Don’t pick a name that could be limiting as your business grows

Picking a name that is too narrow may lead to problems in the future. Imagine Jeff Bezos had chosen "OnlineBooks" instead of "Amazon." You don't want to limit your company to a particular product or geographic location.


Conduct a thorough Internet search 

When you have chosen a name you like, search the web for it. There is a high probability that someone else is already using that business name. Even though that won't blow you away, it should give you pause. 


Get the .com domain name

Customers often associate a .com domain name with an established company. Your desired .com name is probably already taken, but many domain owners are willing to sell their names at a fair price. 


Use a name that conveys some meaning

It is ideal for your business name to convey something positive and meaningful. Can people instantly understand what you do? 


If you are interested in getting a service mark or trademark for the name, check USPTO.gov. 


Conduct a trademark search 

Don’t Pick a Name That’s Too Similar to a Competitor’s Name


Watch out for competitors who are using names similar to the one you want while deciding on a unique name. Choose a business name that will not confuse your business with another similar business in your area.  

Use resources available for brainstorming names 


Think of five or ten names and then run them by friends, family, and colleagues you trust. Be sure to get feedback from your target audience as well. Be sure that the name doesn't have a negative connotation.


Get feedback on the name 


Make sure you are personally happy with the name 

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